About Leadflip
After 10+ years in lead generation, we built the platform we wished we had from day one.
Built from experience
10+ years in lead generation
Designed by people who have captured, qualified, sold, and invoiced leads themselves.
Core idea
One shared data model
Forms, CRM, automation, and distribution should not require separate mapping layers.
How we work
Self-service first
Clear product UX, transparent pricing, and a Help Center instead of a sales-heavy process.
Why We Built This
For over a decade, we ran lead generation the way most people still do: one tool for forms, a middleware platform to bridge the data, a CRM to manage leads, another middleware workflow to push qualified leads into a distribution tool, and a separate service for email campaigns. Five tools, multiple subscriptions, and a process that broke every time we added a field or changed a workflow.
Every broken connection meant lost leads — and lost revenue. Our CRM's automations were limited and required paid add-ons. Sending emails via our own SMTP wasn't even possible. And our distribution tool alone cost a fortune, without offering a CRM or form builder.
After years of dealing with this, we decided to build what should have existed all along: a single platform where forms, CRM, automation, and distribution share one data model. Add a field once, and it works across your entire pipeline. No middleware. No sync issues. No lost leads.
What We Build
Leadflip is an all-in-one lead generation tool with three core modules: a drag-and-drop Form Builder, a visual Kanban CRM with a built-in automation engine, and a Distribution system with partner invoicing and a dedicated Partner Portal. All modules share the same entity-driven data model — so a lead captured by a form is instantly available in your CRM and ready for distribution, without any manual data processing.
Our Values
Single Source of Truth
One entity, one data model across all modules. No data silos, no sync issues.
Self-Service First
We build tools you can set up and run on your own. Help Center, not sales calls.
Security by Default
Per-field encryption, per-account keys, and GDPR controls built into every plan.
Transparency
Simple pricing, clear documentation, and no hidden fees. What you see is what you get.
Where to Go Next
If our story sounds familiar, the fastest next step is to explore the product in more detail.