Sell the leads, or work them yourself
A lead selling platform and a CRM for your own sales team are the same parts in a different order. What differs is which of them carry the weight. Find the one that sounds like your week.
You sell the same lead to more than one buyer
Your problem is not capture. You are good at that. It is everything after: who gets this one, at what price, did they already have it, may they send it back, and what does the month add up to per partner.
- Selection with real limits. Caps by day, week, month and total, time windows, duplicate checks.
- A rehearsal before anything leaves. Every partner with the reason they did or did not get it.
- Returns with a deadline. And a credit note, so the paid invoice stays paid.
- The month invoices itself. Gapless numbering, four tax cases, ZUGFeRD and XRechnung.
Your leads go to your own people
Nobody buys them; they get worked. What costs you money is the follow-up that did not happen, the lead that sat in a stage for nine days, and the agreement that took a week to come back signed.
- Idle time on the card. You see the nine days before you have to ask about them.
- Follow-ups that fire themselves. Three attempts, then a decision, built once, in a readable flow.
- Process mail from your own mailbox. Not a second, cheaper tool bought because the CRM charged.
- Signed, and provably so. An agreement with an evidence chain and a protocol sheet.
Your partners want to help themselves
Every question a partner asks you by email is a question they could have answered themselves: what did I get, what did I pay, may I send this one back, where is my invoice. Each one costs you an afternoon a week.
- A portal per partner. Their leads, their returns, their invoices, under your brand.
- Returns with a reason. From a list you define, inside the deadline you set.
- Their invoices, downloadable. Rather than attached to a mail someone has to find.
- Your brand on their pages. The portal belongs to the account, not to us.
This is not a lead marketplace
The two questions people ask before they get that far, answered in the order they ask them.
- Is Leadflip a lead marketplace?
- No. A marketplace brings you buyers. Leadflip assumes you already have them and takes over from there: which of them gets this lead, at what price, whether they had it before, whether they may send it back, and what each of them owes at the end of the month. If you are looking for somewhere to find buyers, this is the wrong tool. If you have buyers and are running them out of a spreadsheet, it is the right one.
- Can one system serve both sides, the buyers and the sellers?
- Yes, and that is the point of the partner portal. Your buyers see their own leads, their returns and their invoices under your brand; you see the routing, the prices and the month end. Both sides read the same records, so nobody has to reconcile two lists at the end of the month.
Leadflip has no industry of its own
Entities, fields, pipelines and rules are yours to define, so the vocabulary on your screens is the one your buyers already use. These are the places where lead selling happens to be common.
Bring the month you would rather not talk about
Set up your own entity, your own fields and one routing rule, and see what it does with a record you put through it.