Form Builder That Feeds Your Pipeline
Stop exporting CSVs and mapping fields by hand. Every form submission becomes a qualified lead in your pipeline instantly — ready for follow-up, automation, and distribution.
7-day free trial on our Starter plan. No credit card required.
Visual Form Builder
Drag, Drop, Done
The three-column builder gives you everything in one view: your field inventory on the left, the interactive form canvas in the center, and a detailed properties panel on the right. Drag fields onto the canvas, reorder them, configure every detail — and preview the result on desktop or mobile without leaving the builder.
- Drag fields from the inventory directly onto the form canvas
- Reorder and rearrange with drag-and-drop — no page reloads
- Toggle between desktop and mobile preview in real time
- Create new Entity fields on the fly without leaving the builder
Field Types
15+ Field Types for Every Use Case
From simple text inputs to image-based selectors — every field type is purpose-built for lead generation and comes with deep configuration options.
Each field type supports input masks, default values, placeholder text, help text, custom CSS classes, and visibility control.
Single Source of Truth
Your Form IS Your Data Model
With separate tools, adding a new field to your form means updating your middleware workflow, your CRM mapping, and your distribution setup — separately. In Leadflip, you add a field to your Entity once. It's immediately available in your forms, visible on your CRM cards, and usable in your distribution rules. One change, everywhere.
- Every form field maps directly to an Entity field definition
- Submitted data flows directly into CRM and Distribution — no export needed
- Add "pending" fields from the builder that get promoted to Entity fields on save
Conditional Logic
Smart Forms That Adapt to Every Visitor
Show or hide fields and entire pages based on user answers. Build branching forms that only ask relevant questions — improving completion rates and lead quality at the same time.
Show/Hide Fields
Toggle visibility of individual fields based on conditions like "if State equals California".
Page-Level Branching
Skip entire form pages based on previous answers. Show a different path for homeowners vs. renters, for example.
Multiple Conditions
Combine AND/OR conditions with operators like equals, contains, greater than, less than, is empty, and more.
Multi-Page Forms
Break Long Forms Into Steps
Multi-step forms consistently outperform single-page walls of input fields. Split your form into logical sections with automatic progress indicators, and combine with conditional logic to skip irrelevant pages entirely.
- Automatic step-by-step progress bar
- Per-page validation before moving to the next step
- Combine with conditional logic to create dynamic, branching flows
Real-Time Calculations
Instant Math, Right Inside the Form
Add computed fields that calculate values in real time as the visitor fills out the form. Show estimated costs, savings projections, or lead scores — all computed in the browser for instant feedback and validated server-side for integrity.
Math Expressions
Use +, −, ×, ÷, and parentheses. Reference other fields by name in your formulas.
Real-Time Preview
Results update instantly as the user types. No page reloads or submit-to-see-result patterns.
Server-Side Validation
Formulas are re-calculated on the server upon submission to prevent tampering.
Protection
Keep Bots Out, Let Real Leads In
Every form includes built-in anti-spam protection that works without annoying your visitors.
Honeypot Fields
Invisible trap fields that catch automated submissions. Zero friction for real users — bots fill them and get filtered out.
Google reCAPTCHA
Enable reCAPTCHA with a single toggle. Configurable per form — use it on high-traffic forms and skip it for internal ones.
Server-Side Validation
All submissions are validated server-side regardless of client-side checks. Required fields, email formats, and file type restrictions are enforced.
Embed & Share
Deploy Forms Anywhere
Every form gets a shareable public URL. Embed it on your website with a simple HTML snippet, share it as a standalone page, or integrate it via the API.
- Direct shareable link — send via email, SMS, or social
- HTML embed snippet for any website or landing page
- Custom thank-you pages and redirect URLs
- Email notifications to your team on every submission
Customization
Every Detail Under Your Control
From input masks to custom CSS — shape every form to match your brand and your use case.
Input Masks
Force formatting for phone numbers, ZIP codes, SSNs, or any custom pattern.
Default Values
Pre-fill fields with static values or URL parameters for campaign tracking.
Hidden Fields
Track UTM parameters, source data, or campaign IDs without showing them to the user.
Custom CSS Classes
Add your own CSS classes to any field or the form wrapper for pixel-perfect branding.
Label Visibility
Show labels above, use placeholders only, or hide them entirely. Full control per field.
Help Text
Add per-field help text to guide visitors through complex fields or data requirements.
Pricing
Plans for Form Builder
Choose this module on its own or get the full suite. Billed monthly or yearly — save with yearly.
Form Builder plans
Form Builder (1 form)
- 1 form
- All form builder features
- Embed or share links
$12.42/mo (billed yearly)
Save 17% vs monthlyForm Builder (3 forms)
- 3 forms
- All form builder features
- Embed or share links
$20.75/mo (billed yearly)
Save 14% vs monthlyForm Builder (Unlimited)
- Unlimited forms
- All form builder features
- Embed or share links
$33.25/mo (billed yearly)
Save 15% vs monthlyAll-in-One Packages
Best for teams that want capture, qualification, automation, distribution, and invoicing in one connected workflow.
Starter
7-day trial- Form Builder: 1 form
- CRM: 1 user, 2,000 leads (overage: $0.02/lead)
- Distribution: 50 leads/mo (overage: $0.20/lead)
$82.50/mo (billed yearly)
Save 17% vs monthlyGrowth
- Form Builder: 3 forms
- CRM: 3 users, 5,000 leads (overage: $0.02/lead)
- Distribution: 200 leads/mo (overage: $0.20/lead)
$165.83/mo (billed yearly)
Save 17% vs monthlyScale
- Form Builder: Unlimited forms
- CRM: Unlimited users, 10,000 leads (overage: $0.01/lead)
- Distribution: 1,000 leads/mo (overage: $0.10/lead)
$332.50/mo (billed yearly)
Save 17% vs monthlyHelp Center
Learn Everything About the Form Builder
Dive into detailed guides for every feature. From your first form to advanced conditional logic and formula fields.
Form Builder Overview
A complete introduction to the builder interface, layout, and core concepts.
Creating a Form
Step-by-step guide to creating your first form from scratch.
Adding Fields
How to add, reorder, and remove fields from your form canvas.
Field Properties
Deep dive into all configuration options: labels, placeholders, validation, and more.
Conditional Logic
Show, hide, and skip fields or pages based on user answers.
Calculations & Formulas
Add computed fields with real-time math expressions and server-side validation.
Multi-Page Forms
Break long forms into steps with progress indicators and per-page validation.
Embedding & Sharing
Deploy forms on your website, share via link, or integrate via API.
Form Settings
Configure confirmations, notifications, reCAPTCHA, and submit behavior.
Related: Entities & Fields
Forms are powered by your Entity schema. Understanding Entities is key to building effective forms.
Build your first form in minutes
Try the form builder free. Drag, drop, publish — leads flow into your pipeline the moment someone submits. 7-day free trial, no credit card required.