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What we are better at, and what we are not

15 comparisons against the tools lead generation businesses actually use. We check every claim about somebody else's product before we make it, and we say where they are the better buy.

Where we are the stronger choice

Everything here runs today and is on a page of this site that shows it.

  • One data model from capture to invoice

    Routing, delivery, returns and partner billing read the same record the CRM does. Adding a field is one change, not one per tool.

  • Distribution and billing are one module

    Selection, delivery, returns, credit notes and the partner invoice, including ZUGFeRD and XRechnung. Most comparisons here need a second tool for the invoice.

  • Automation without a tier upgrade

    Fourteen triggers and twenty steps in the module itself. No middleware subscription in the middle to move a record from one tool to the next.

  • You can see a routing decision before it happens

    A dry run shows which partner would get the record and why, including what the pre-filter held back. A log that only shows the result makes every dispute your word against theirs.

  • Booked one module at a time

    Each on its own cycle. Cancel one and the records stay, because they belong to the core.

Where we are the weaker choice

You would find these out in week two. Better to read them in minute one.

  • The form builder is not finished

    The screens exist, the data layer does not. Until it ships you keep the form you already run and point it at the intake API. If a built-in form builder is what you are shopping for, this is not it yet.

  • No call tracking and no pay per call

    Three of the five distribution platforms below route phone calls as well as form leads. We route records. If calls are half your revenue, half your business stays outside.

  • No ping and post

    That is a decision rather than a gap, and we wrote down the reasoning. It is still a gap if your buyers bid per lead and expect it.

  • No qualified electronic signature

    Signatures are simple electronic signatures with an evidence chain. Where the law demands a qualified signature, you need a trust service provider and we are not one.

  • Two languages, and no customer logos

    English and German. And we are new: there is no wall of logos here, because there is no wall of logos to show.

How we write these

Every price and every limit comes from the other side’s own published material, with the date we read it. Where a comparison would need a claim we cannot check, we leave it out rather than guess. A wrong statement about somebody else is a legal matter, not a marketing detail.

Where the other tool is the better fit, the article says so and names the case. You are going to find that out anyway, and finding it out from us costs us one deal we were not going to win instead of the trust of everyone still reading. The changelog follows the same rule.

Or skip the reading and put a record through it

Set up one entity and one routing rule. That answers more than a table does.