Who gets no more bulk email

An unsubscribe applies to your whole account and permanently. It stops bulk email, not the post from ongoing case work.

Account-wide, not per campaign

Someone unsubscribing does not mean this one campaign but bulk email as a whole. An unsubscribe per campaign would be an imposition on the recipient and a risk for you.

The case carries on

Someone cancelling the newsletter still wants to hear how their case is going. That is why the automation step Send email does not check this list. The separation is the whole point: advertising is not the same as case work.

Only added to, never removed from

The list is the proof that an unsubscribe was honoured. One you can remove rows from is worthless as proof. Anyone wanting back in does so through a form; then there is fresh consent behind it, and that belongs on the record.

Five ways onto the list

Through the unsubscribe link in the mail, through the one-click unsubscribe the recipient's mailbox offers, by hand after a phone call, because the address is undeliverable, or because someone reported the mail as spam. The last two the system enters itself, since carrying on would be harmful either way.

The unsubscribe link never expires

A mail sits in a mailbox for a long time, and an expired unsubscribe link is the fastest route to a spam complaint. It is signed, so nobody can throw strangers off other people's lists, and it is not counted as a click.

Step by step

1. Under Campaigns, open the Unsubscribes tab.
2. Read the list: address, source, date.
3. After a phone call or an email, enter the unsubscribe by hand.
4. Add a note about where it came from if that helps.

Can I undo an unsubscribe?

Not in this list. Anyone wanting bulk email again gives fresh consent, and that belongs on the record, not here.

Does an unsubscribed person still get mail from us?

From ongoing case work yes, from bulk email no. That is the line this list draws.

What is one-click unsubscribe?

A path the recipient's mailbox offers itself, without them having to open the mail. Large providers expect it, and not offering it gets you into spam faster.

Why are undeliverable addresses on it?

Because further attempts at a dead address damage your own sender's reputation. The system enters them itself.

Does the list apply in my second account?

No. It belongs to one account, like everything else. Anyone sending bulk email in two accounts keeps two lists.